Reviews

textKiss

Objective
textKiss wanted to maximise their chat promotions online, focusing on the ROI as a measure of success.

Course of Action
Several domains were setup and deployed online with targeted advertisements bringing in chat users from UK, USA and Europe. txtNation allow textKiss to manage all aspects of the chat services encouraging new users to participate.

Used
mCHAT’s People2People Chat

Results
The results were better than expected with overall response rate 2x that of conventional methods of promotions to date.

Gay Text Buddy

Objective
GTB wanted a direct communication medium with their audience, increase customer retention and drive two-way messaging whilst promoting their fortnightly magazine via SMS chat.

Course of Action
GTB’s mobile strategy is now revenue generating and helps to position them as an innovator in SMS chat within the mobile sector.

Used
mCHAT’s People2People Chat

Results
Over 232,000 mobile messages for GTB were received and nearly 3000 loyal and active users are signed up for the advanced chat features which include audio, video and picture profiles.

PrtChat

Objective
To launch the largest web promotion possible under the constraints of the marketing budget. Convert users from web to mobile with as many innovative methods as possible.

Course of Action
Provision of a fully-managed multimedia premium SMS chat service. Our latest SMS service links thousands of users with real moderators working in a home or office environment. In addition to the normal text chat, users also enjoy pictures and video, turning chat into a highly attractive revenue-generating tool.

Used
mCHAT’s Operator Chat

Results
The initial campaign brought in over 40,000 SMS chat messages, exceeding all initial targets.